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Made In Cambodia Business Association
The Market
Our research shows that the
handcraft industry has been growing for the past ten years. This includes
all types of handcrafts. Todays retail sales produce more than 4 times the
dollars produced in 1990.
In addition, Handcrafts research stated that 60% of handcrafts customers
come back and buy more every month. This creates a market with
tremendous opportunities for small, local businesses if they can get the
right tools to take advantage of the possibilities. For the most part, our
potential members are very small businesses with limited resources for
training and marketing. We can help them improve their earnings and increase
the value of their investments with sales and management training and well
as marketing information and marketing aids.
There are many more
businesses in Cambodia involved with Made In Cambodia. In addition, there
are potential associate members outside the Country such as manufacturers,
distributors, import/export companies, and others who service and sell to
our members.
Since MICBA's goal is to bring together all interested parties in the
handcrafts industry, the company plans to have a broad target market with
management focusing on independent association, exporters companies, MICBA
Proposal
We
Must
Take Care of Quality First
Monthly Newsletter Services...
The services offered by
Monthly
Newsletter Advertising cover an email marketing project in its entirety,
from original concept to post-campaign evaluation.
The service includes the following:
Design the campaign.
Personalization and targeting.
Email list management.
Building deployment system.
Testing the plan.
Implementing the campaign.
Tracking the campaign's progress in real-time.
Instant measurability for ROI analysis.
Post-campaign analysis.
Email Marketing
It was recently reported in an E-Marketer
online advertising report that online promotions are very powerful with
offline companies, as well as online companies. Though offline companies are
offering promotions that necessitate the customer going to one of the
company's stores, consumers feel positive about the online promotions. This
opens up a new avenue for these companies to target customer groups that use
computers at work and at home.
Made
in Cambodia Advertising email campaigns will offer its customers the best
methods and tools in planning and implementing a successful
email campaign. Our campaigns will cut
through the mumbo jumbo of mass marketing, increase sales, and enhance
customer satisfaction with the company.
An email campaign can be used to reach target customers no matter how small a company's Internet presence is, as long as the customer wants the product.
Market Segmentation There are two distinct customer groups that MICBA Advertising is focused on:
Online companies with e-commerce.
Offline companies
Sounds too good to be true, but it isn't! Give us your opinion and we'll give you a idea & plan.